Brows have always been a big deal, but this year? They’re getting bolder, weirder, and way, way waxier.

As Esthies, you already know trends come and go faster than a walk-in requesting a full Brazilian.
But 2025? It's giving brows gone wild.

We rounded up the top eyebrow waxing trends of the year, and spoiler alert: some are more unhinged than others. Get ready to gasp, giggle, and maybe try one or two for yourself. Probably not. But maybe.

 

1. The Invisible Brow

Why stop at a clean arch when you can just remove the whole thing? The Invisible Brow is all about embracing your forehead in its purest form. Full brow removal is the ultimate minimalist statement, perfect for clients who want to say, "Brows? Never heard of her."

2. The Reverse Brow

It’s exactly what it sounds like. The tail goes at the front, and the front goes wherever it ends up. Think of it as the eyebrow version of wearing your clothes backward. Confusing? Yes. Iconic? Also yes.

3. The Wi-Fi Signal

One bar? Unacceptable. Give your brows full signal strength with perfectly arched bars of hair that rise from short to tall. Bonus points if your client actually gets better reception post-wax (results not guaranteed).

4. The Lightning Bolt

Because nothing says "brow goals" like a full zigzag, this look is equal parts superhero sidekick and graphic eyeliner on steroids. Sharp, angular, and a little aggressive. Just like your favorite Scorpio client.

5. The Chia Brow

Grow your own brows, literally. This eco-conscious trend involves removing all natural hair and replacing it with real, live chia sprouts. Mist daily and trim as needed. Great for plant moms. Not great for allergies.

6. The Barcode Brow

Inspired by late-night grocery runs and our collective obsession with scanning things. Alternate thick and thin lines across the brow and voila, a scannable look that says, "I’m expensive. But also on sale."

7. The Monopoly Brow

Money can’t buy happiness, but it can get you brows shaped like a dollar sign and a mini mustache. Mr. Monopoly would be proud. Best paired with high-end services and a monocle.

8. The Social Media Logo

Want to go viral? Wax your brows into your favorite app icon. TikTok, IG, Twitter, there’s no wrong answer, only very wrong shapes. Perfect for influencers, content creators, or anyone brave enough to explain it to their grandma.

9. The Optical Illusion

Make everyone question reality with warped, trippy brow shapes that bend, twist, and spiral. It’s giving magic eye poster. Just make sure your clients don’t get dizzy when they look in the mirror.

 

Will any of these actually catch on? We hope not.
But if your client walks in asking for The Lightning Bolt, now you know what to do.

Happy April Fools, Esthies. Wax wisely. 😉